Live Streaming Platform ShopThing Raises Funding

Words by Retail Bum

Live Streaming Platform ShopThing Raises Funding
Live Streaming Platform ShopThing Raises Funding
LiveStreaming platform ShopThing has raised $10 million in a Series A funding round, the company announced Wednesday.

The funding round was led by Origin Ventures and it also saw participation from Pritzker Group and Interplay.

The platform’s technology allows users to walk into stores and create shoppable products just with the click of a button. Shoppers, meanwhile, can seamlessly make purchases and get products delivered to their doorsteps. The overall experience is much different from traditional hours-long live streams as the platform focuses on short-form video content.

“ShopThing allows digital natives – millennials and Gen Z consumers who shop differently than previous generations – to experience and buy from luxury brands on mobile in seconds,” said Origin Ventures investor Jacquie Marshall Siegmund.

“Retailers and brands are excited to have live audiences of thousands visiting their brick and mortar locations via ShopThing’s shopper network.”

Since the launch of ShopThing in 2018, the platform has experienced significant year-over-year growth, the company noted in a press release.

Looking ahead, the company plans to focus on scaling across new categories and product development while dialing up content creation and forming new retail partnerships.

“Live shopping is absolutely what’s next for e-commerce, but we fundamentally believe that it will look different in the west,” said Maggie Adhami-Boynton, co-founder and chief executive of ShopThing.

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