DoorDash Teams Up With Marvel Entertainment To Launch “The Dashers” Comic Book

DoorDash Teams Up With Marvel Entertainment To Launch “The Dashers” Comic Book

DoorDash Teams Up With Marvel Entertainment To Launch "The Dashers" Comic Book
DoorDash Teams Up With Marvel Entertainment To Launch "The Dashers" Comic Book
Romana Hai

Romana Hai

Romana Hai

Romana Hai

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DoorDash is teaming up with Marvel Entertainment for the launch of a new custom comic book called The Dashers to celebrate its one million+ delivery workers. 

The comic is expected to depict how through independence, ingenuity, and flexibility, four Dashers save the city of “Dashville,” all while pursuing their life goals and passions and delivering for their communities.

“We’re thrilled to work with Marvel, the authority on superheroes, to uplift the stories and experiences of Dashers,” said DoorDash Head of Brand Marketing David Bornoff. 

“The pandemic highlighted the vital role Dashers play in their communities, helping local businesses grow sales and connecting consumers with essential products. The Dashers comic book celebrates the everyday heroism of Dashers and shows how they have the freedom and flexibility to pursue their passions while dashing.”

The move to launch such an entertaining yet inspiring piece of work is aimed at meeting workers’ need for being recognized and valued for their work — a sentiment that has reckoned the employer-employee relationship and is seen as one of the root causes of the Great Resignation wave. 

The comic will feature four superhero characters who each value dashing for a different reason:

  • Ernesto values the ability to explore the city and having different experiences.
  • Julia appreciates being able to earn flexibly while taking care of her family.
  • Remi is an aspiring chef who dashes to support her passion.
  • Andrew is a young, tech-savvy college student who dashes to pay for books and support his education.

In the story, each character taps into their very own superpowers, such as the ability to be in multiple places at once or the ability to be hyper-flexible, all in an effort to save the day. 

The DoorDash x Marvel reflects on the current economic realities of many delivery workers. A recent Economic Impact Report released by the delivery platform found that 88% of Dasher respondents had other income or responsibilities and were either full-time, part-time, self-employed, students, stay-at-home caregivers, or retired.

DoorDash also revealed that in addition to the comic book release, Marvel would be bringing The Dashers comic to life in a motion comic series that would be released in five chapters.

The DoorDash x Marvel comic will debut at the New York Comic Con.

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