Online grocery platform, Instacart, has teamed up with Quicklly, a comprehensive marketplace for Indian and South Asian food, to launch a new storefront that offers nationwide delivery of ready-to-eat meal kits in 3 to 4 days.
The collaboration aims to improve the accessibility of traditional food options among Indians, the second-largest immigrant group in the U.S.
“As the grocery shopping experience has become increasingly digitized, many consumers of Indian and South Asian food and the mom-and-pop stores that source them have been left behind,” said Keval Raj, co-founder of Quicklly.
“We created Quicklly to help close that digital divide and increase access to premium South Asian groceries. Today’s announcement is another major step towards our team’s goal of continually innovating, with our customers at the center.”
In the first phase of the launch, customers will be able to order ready-to-eat Indian meal kits. And in the second phase, which is expected to launch in the coming months, customers will be able to order local groceries for delivery.
Quicklly was originally founded in 2017 with a mission to become a one-stop marketplace for South Asian and Indian cuisines. Today, the platform serves customers across Greater Chicago, New York, New Jersey, San Francisco Bay Area and other major urban areas nationwide.