Walmart Canada has teamed up with Instacart to open a virtual “Walmart Now” convenience store in Toronto.
The virtual storefront will offer shoppers access to 4,000 grocery, pantry, and household products in 30 minutes or less, with orders fulfilled from 10 store locations around the city. The service is expected to reach 40% of residents in the Greater Toronto Area.
The new delivery offering is a major upgrade on the one-hour delivery service the two companies have been offering in partnership since 2018.
“Customers today expect convenience and quick delivery paired with broad selection,” said Chris Rogers, vice president of retail at Instacart. “We know these components are fundamental as retailers seek to build the best online grocery experience for their customers.”
The Walmart Now service is powered by Instacart’s white label eCommerce solution, Carrot Store Front. The same underlying technology is also being utilized by other major grocers such as Ahold Delhaize brands, Kroger, and Publix to power similar faster delivery services.
Instacart’s decision to expand its retail partnership with Walmart comes at a time when the company is facing increased competition from other rival delivery platforms such as DoorDash and Gopuff.
Just last week, DoorDash partnered with Canadian grocer Loblaw to offer fast delivery in Toronto, Kitchen, Calgary, and Vancouver.