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Why UGG And Tommy Hilfiger Are Fighting Over A Pair Of Fluffy Slides

Why UGG And Tommy Hilfiger Are Fighting Over A Pair Of Fluffy Slides

Why Ugg Are Tommy Hilfiger Are Fighting Over A Pair Of Fluffy Slides

Ugg has sued Tommy Hilfiger over a pair of fluffy slides, which it says are too similar to its own design.

The sheepskin boot maker has filed a complaint with the California Central District Court, claiming that Tommy Hilfiger’s “Laydown” shoe infringes on the company’s patents for its Uggs’ “Fluff Yeah” slides.

Tommy Hilfiger’s shoe feature a logo backstop and sheepskin upper, just like the “Fluff Yeah” slides. Ugg argues that the remarkable similarity between the two is likely to create confusion among customers as to which brand designed the original version.

Uggs’ “Fluff Yeah” slide was first introduced in 2018, featuring a furry sole with a slingback elastic, open toe, and a furry exterior. Tommy Hilfiger’s version is currently only available on Amazon and is nearly identical.

According to Ugg’s parent company, Decker Brands, Uggs has already sold “hundreds of millions of dollars’ worth” of the Ugg Fluff Yeah slides, which has given them a “high degree of consumer recognition and secondary meaning.”

The lawsuit against Tommy Hilfiger follows several other cases Deckers Brands has filed against other fashion and retail companies. In 2019, Deckers filed a trademark infringement lawsuit against Eddie Oygur for using the word “Ugg.” The same year, the company sued Aeropostale, Walmart, and Kmart for patent infringement, trade dress infringement, and unfair competition, Footwear News reported.

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