The company launched its services in New York just about a year ago, promising to offer delivery in 15 minutes or less via bicycles. Later in December 2021, it expanded its operations to Boston.
“While we were able to build an amazing customer base…and lay the groundwork for a sustainable business in the U.S., the company has made the tough decision to exit the market during this period of global economic uncertainty,” the company said in a post.
Although the company is suspending its delivery service, it will continue to allow its customers to use its app for order pickup from stores.
Customers are also offered up to 50% off on all items and will receive discounts when they pick up their purchases in-store the week of June 19, 2022.
As the company exits the U.S. market, it plans to lay off 50 employees from its 950 workers worldwide. That being said, the company plans to retain some workers in its New York office while contemplating whether it should keep its nine micro-fulfillment centers in the country.
Jokr will continue its operations in the Latin American market, which spans several major cities including Campinas, Sao Paulo and Rio de Janeiro, Brazil; Mexico City, Monterrey and Guadalajara, Mexico; Bogota and Medellin, Colombia; Lima, Peru; and Santiago, Chile.