In her new role, Carere will work to bring strategy, sales, product development, digital experience, marketing, communications, customer experience, revenue management, as well as FedEx Office retail teams under one function. This will allow FedEx to focus on offering a complete end-to-end customer experience while still continuing to digitally innovate.
“FedEx is a customer-centric brand, and the strategic alignment of these functions will help us deliver even better experiences,” said FedEx President and CEO Raj Subramaniam.
“For the past four years, Brie has been responsible for the commercial strategy and revenue growth for the company, delivering exceptional results. Her drive, creativity, and passion for the customer make her a perfect fit for this new role.”
Since joining FedEx in 2001, Carere has served as chief marketing and communications officer and has led a team of more than 10,000 employees across multiple FedEx operating companies.
Carere also oversaw FedEx’s global marketing strategy, including communications, advertising, brand and reputation, product and business development, innovation, eCommerce, retail marketing, digital access, customer experience, and global pricing.
In addition to her appointment as CCO, Carere will also take on the role of co-president and co-CEO of FedEx Services, working with Rob Carter, the company’s executive vice president and chief information officer. As co-president and co-CEO of FedEx Services, Carere will work alongside Carter in leading the division that provides strategic and technological support to the FedEx operating companies.