Crate And Barrel Appoints Sebastian Brauer As SVP Of The Metaverse

Crate And Barrel Appoints Sebastian Brauer As SVP Of The Metaverse

Crate And Barrel Appoints Sebastian Brauer As SVP Of The Metaverse
Crate And Barrel Appoints Sebastian Brauer As SVP Of The Metaverse
Retail Bum

Retail Bum

Retail Bum

Retail Bum

Crate & Barrel has named Sebastian Brauer as the company’s senior vice president (SVP) for product design, development and Metaverse.

Prior to his appointment, Brauer served as the vice president of product design and development for Crate & Barrel.

Since Brauer joined Crate & Barrel in 2018, he has worked to elevate the company’s product offering, style and innovation across all categories.

In his new role, Brauer will continue to oversee the product design, development, and visual merchandising teams for Crate & Barrel brands and take on responsibility for the company’s strategic vision of the future Metaverse and web3.

“My passion leading teams to enable transformation – especially by bridging the physical and digital worlds through design thinking, collaboration and creativity – will allow us to explore new mediums, dimensions and technology to effectively introduce CBH to a new, modern and experiential marketplace. I look forward to working with our best in class teams to realize this vision,” continued Brauer in a company statement.

In addition to his appointment, Crate & Barrel also announced two other exec appointments. Alicia Waters, who previously served as chief marketing officer (CMO), was appointed as executive vice president (EVP) for Crate & Barrel and Crate & Kids. And Joan King, who previously served as SVP of eCommerce and international, was named executive vice president (EVP) of digital and international growth.

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