The company has filed for a trademark to sell NFTs and virtual goods and offer healthcare services in the Metaverse through in-store clinics and its telehealth platform. Additionally, the company is seeking to provide non-emergency medical treatments services and nutrition and wellness coaching services for supporting a healthy lifestyle.
The drugstore and health services company filed its application on February 28 and it was made public on the U.S. Patent Office website today.
CVS joins a slew of other retailers that are rushing to establish their footprint in the Metaverse ever since Facebook changed its name to Meta and began focussing on developing the virtual universe.
“All these Fortune 500 companies are making trademark filing with the idea of ‘How are we going to play on this platform?’” Gerben, founding partner of Gerben Perrott law firm told CNBC. “I don’t think I’ve seen anything in the last couple of months that’s been like this CVS filing as a virtual healthcare clinic.”
Some of the other brands and retailers that have recently made efforts to monetize the trend include Nike and adidas. In December last year, adidas collaborated with Bored Ape Yacht Club to launch its NFTs.