PATRÓN Tequila is looking to expand into the metaverse before the end of summer with a pop-up experience called “Summer Made Sensational.”
The experience will offer tequila enthusiasts access to a cocktail-themed journey in Decentraland, a 3D virtual world browser-based platform. The launch of the experience comes nearly six months after the spirit maker rolled out its first-ever NFT, PATRÓN Chairman’s Reserve.
“As a leader in the tequila category, innovation has always been essential to the core of PATRÓN Tequila which is why we are excited to embark on this unique, virtual journey in Decentraland,” said Kathy Parker, president and global chief marketing officer of PATRÓN.
Upon entering the PATRÓN “Summer Made Sensational” experience, metaverse fans will automatically arrive at the first cocktail-inspired location and be greeted by a host. PATRÓN notes that a bartender will then offer context around the ingredients that are used to make the cocktails.
During the experience, fans must complete a mission at three metaverse locations – the Jazz Club, Flamingos, and Metaverse Festival.
Those who complete all three challenges will be entered to win the grand prize — a trip to Punta Mita, Mexico, and gain access to a rare mythic wearable within the metaverse.
The pop-up experience will be held during two weekends: August 12, 2022 – August 14, 2022, and August 19, 2022 – August 21, 2022, from Friday 5 pm EST to Monday 4 am EST. The experience will only be accessible to U.S. residents.