Walmart Looks To Attract Young Shoppers, Enters The Metaverse With Roblox Partnership

Walmart Looks To Attract Young Shoppers, Enters The Metaverse With Roblox Partnership

Walmart Looks To Attract Young Shoppers, Enters The Metaverse With Virtual Worlds Via Roblox
Walmart Looks To Attract Young Shoppers, Enters The Metaverse With Virtual Worlds Via Roblox
Retail Bum

Retail Bum

Retail Bum

Retail Bum

Walmart will be debuting two virtual experiences on Roblox called Walmart Land and Walmart’s Universe of Play next Monday.

Walmart Land is expected to feature fashion, beauty, and entertainment items, while Walmart’s Universe of Play will offer an exclusive gaming experience.

“We’re showing up in a big way – creating community, content, entertainment and games through the launch of Walmart Land and Walmart’s Universe of Play,” said William White, chief marketing officer, Walmart U.S.

"Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there. So, we're focusing on creating new and innovative experiences that excite them, something we're already doing in the communities where they live, and now, the virtual worlds where they play."

Within Walmart Land, customers can find a variety of experiences, including a virtual store of merchandise, also known as “verch,” for customer avatars, as well as a physics-defying Ferris wheel giving users a birds-eye glimpse of the world.

Meanwhile, Walmart’s Universe of Play allows customers to explore different toy worlds to earn coins for virtual goods, complete challenges to build a personal trophy case, unlock secret codes, and more.

Both experiences are free to access and can be found on Roblox.com and Walmart’s Universe of Play on any device, including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.

Walmart’s debut of virtual experiences on Roblox comes as the online gaming platform is fast gaining popularity among younger generations, who now have increased spending power. To date, Roblox has more than 52 million daily users (DAUs).

Photo credit: Walmart

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