All-in-one influencer marketing network Glewee has raised $9 million in a seed funding round to further its goal of helping brands efficiently create and execute influencer marketing campaigns.
“Our latest round represents our investor’s confidence in our vision stemming from our collective understanding of the creator economy and the direction we’re heading,” said Glewee CEO Dylan Duke in a statement.
“Thanks to this capital injection, we are able to further expand the platform’s capabilities to appeal to an even wider set of creators, brands, and agencies on a global scale.”
Glewee is a self-service web-based and iOS creator application that looks to remove the labor-intensive and often time-intensive tasks historically associated with influencer marketing for brands and creators.
All campaign communications, including influencer discovery and selection, campaign workflows, content approvals, payments, contractual agreements, tax forms, and in-depth data reporting and analytics, are provided and created within the Glewee interface.
The round of funding was led by boutique investment advisory firm Deuterium Capital Management.