To create their NFT key, each designer drew inspiration from their Spring/Summer ’23 collections, with the goal of enticing fashion enthusiasts into the blockchain world while also granting real-life experiences to New York Fashion Week.
The offering comes just in time for New York Fashion Week, where Afterpay will be the official presenting partner for NYFW: The Shows.
The BNPL solution provider is enabling buyers to purchase the NFTs by splitting the payment into four interest-free installments on Keys.NYFW.com. All proceeds from the sale of the designer NFT Keys will be donated to Free Arts NYC, bringing art and mentoring programs to children in underserved communities in New York City.
In addition to the designer NFTs, Afterpay will issue its first-ever free NFT in a limited quantity. The NFT will grant consumers access a TIDAL HiFi Plus 6-Month Free Trial, an NYFW close-friends Instagram group, and an invitation to RSVP to NYFW: The Talks sessions.