“Chili’s is such an iconic brand that’s not only culturally relevant, but also known for its irreverent approach to advertising and marketing,” said Felix.
“I’m excited to lean on my brand positioning and advertising experience to find new opportunities for building momentum and accelerating growth for this great brand.”
Prior to joining Chili’s Grill & Bar, Felix focused on brand management, mobile strategy, and innovation at Procter & Gamble. Before that, he was marketing director for KFC and CMO for Pizza Hut. He has also previously served as the CMO at Tinder, where he led the development of the company’s new global brand positioning and redefined its mission statement.
“George has a track record of driving sales quickly and rebuilding big brands over time,” said Kevin Hochman, president and CEO of parent company Brinker International.
“He is also a servant leader with a focus on growing people – which makes him a perfect fit for our Chili’s culture. I am confident George will bring a fresh perspective to serving our Guests and team members.”
Felix’s appointment is effective July 21, 2022.
