Fried chicken quick-service restaurant (QSR), Popeyes, is taking its iconic Louisiana-style chicken to South Korea.
The QSR’s parent company, RBI International, has entered into an exclusive agreement with South Korea’s Silla Group to develop and open hundreds of locations across the country over the coming years.
Popeyes was originally founded in New Orleans in 1972 and over its 45 years of history, it has gained global recognition for its proprietary seasonings and its unique New Orleans-style menu, including its famous chicken and shrimp dishes.
Popeyes today operates more than 3,600 restaurants in over 25 countries, including several new markets. In 2021 alone, the QSR entered into new agreements to expand its presence in the United Kingdom, Romania, France and India.
The company’s effort to gain a foothold in South Korea makes sense as chicken is one of the largest and fastest-growing categories in the country’s QSR segment.
“We are proud to bring the famous Popeyes brand to South Korea and we believe that our guests will love Popeyes iconic Chicken Sandwich. Popeyes is an exciting addition to the Silla Group’s F&B portfolio and is expected to become one of the key drivers of growth for us. It will also contribute significantly to the economy by creating hundreds of new jobs over the coming years. We couldn’t be more excited,” said Ms. MoonKyung Lee, senior managing director at Silla Group’s F&B Division.