Starbucks To Sell Seattle’s Best Coffee Brand To Nestlé

Words by Retail Bum

Starbucks To Sell Seattle’s Best Coffee Brand To Nestlé
Starbucks To Sell Seattle’s Best Coffee Brand To Nestlé

Starbucks is planning to sell its Seattle’s Best Coffee brand to Nestlé.

The deal aims to strengthen the Global Coffee Alliance, an initiative established by Starbucks and Nestlé in 2018.

“We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores,” said Michael Conway, group president, Starbucks International and Channel Development. “We’re confident that Nestlé will continue to grow the Seattle’s Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand.”

Since forming the Global Coffee Alliance, Nestlé and Starbucks have quickly introduced a wide range of premium coffee products to new markets. Today, under the Global Coffee Alliance, Nestlé distributes Starbucks’ consumer products and food service beverages across more than 80 markets outside Starbucks retail stores.

“Our partnership with Starbucks has confirmed Nestlé’s leading position in the dynamic and growing global coffee market,” said David Rennie, head of Nestlé Coffee Brands. “With the well-known Seattle’s Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee.”

Through the acquisition, Nestlé and Starbucks will work together to develop new, innovative products and go-to-market strategies to amplify the brand’s reach and expand its experience both locally and globally.

The transaction is expected to close by the end of 2022.

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