Quick service restaurant (QSR), Shake Shack, is dipping its fries in crypto.
The fast-food restaurant chain has revealed plans to offer cash-back rewards in the form of Bitcoin to customers who pay for their order using Block’s Cash App.
The crypto rewards program, which will run through mid-March 2022, is part of the QSR’s effort to reach younger customers and gauge their interest in the ability to pay with crypto.
“You’re always trying to place your bets on those things that truly will be meaningful and not waste resources on the ones that won’t,” said Shake Shack’s Chief Marketing Officer Jay Livingston.
The program will give customers 15% of the cost of their eligible orders back in Bitcoin, provided they pay with Cash Card or Cash App’s debit card.
Shake Shack’s foray into crypto follows a similar move made by Burger King last year, which gave customers an opportunity to win one bitcoin on eligible purchases.
Meanwhile, other QSRs such as McDonald’s are going the non-fungible token (NFT) route. McDonald’s offered an NFT of the McRib to celebrate the sandwich’s 40th anniversary.