American lifestyle brand Anthropologie has partnered up with YoungArts to support arts education.
Through the initiative, Anthropologie will donate 100% of all candle proceeds, in-store and online, to YoungArts, an organization that identifies exceptional young artists and invests in their lifelong creative freedom.
The retailer chose YoungArts as its leading charitable partner to fulfill its commitment to improving access to careers in creative fields, supporting artist collaborations, customer fundraising, and employee engagement, and offering mentorship opportunities.
“At Anthropologie, each day we are led by creativity, and the holiday season is when the true magic of our brand comes alive,” said Elizabeth Preis, chief marketing officer at Anthropologie.
“In the spirit of the season, we hope to inspire young artists to celebrate the true meaning of the holidays and spread joy through their own work and creativity. This Giving Tuesday, we are thrilled to support YoungArts, an organization committed to amplifying and investing in young artists – something so incredibly important to us here at Anthropologie.”
Additionally, Anthropologie is committing to a donation of $250,000 to YoungArts and has established an employee donation-match program.
The initiative comes just in time for Giving Tuesday and follows Anthropologie’s recent philanthropic commitment to donate $1 million over the next four years to education and the arts.
Photo credit: Anthropologie