Claire’s is expanding its partnership with Walmart to grow its reach beyond its own physical stores.
The company will soon be selling its jewelry and accessories at more than 1,200 Walmart stores across the U.S., bringing the total number of Walmart stores that sell its products to 2,500. In addition, more than 360 Walmart locations will house a Claire’s shopping store.
“Together with Walmart, we have created a memorable and exciting way to bring Claire’s to customers who love our brand and those with the potential to discover all we have to offer,” said Claire’s CEO, Ryan Vero.
“With these new locations, we’re excited to build on the success we have seen with our partnership and our own expanding consumer products business to reach more customers where they live and shop,” he added.
Claire’s and Walmart first became partners in 2018 with the launch of teen-focused products and piercing services at Walmart stores. The partnership was aimed at helping Walmart build its image as a fashion destination for shoppers.
“Walmart is continuing to establish itself as a fashion destination with a focus on expanding our assortment of quality, on-trend and accessible apparel and accessories,” said Michelle Gill, vice president of jewelry and accessories at Walmart. “This includes creating innovative shopping experiences like the Claire’s stores within Walmart that enable customers to find more of their favorite brands and shop with confidence.”