The partnership builds upon a previous collaboration in which the two companies looked to honor National Women’s Health Month with the launch of six products primarily focused on new and expectant mothers.
“Our relationship with The Honest Company has allowed us to continue our commitment to women’s health and wellness,” said GNC’s EVP and Chief Merchandising Officer Karlyn Mattso.
“With the launch of four new exclusive products, we’re aiming to further connect with our female consumers to support them on their journey to Live Well. The Honest Company has been a great partner and consistently surpasses our expectations with formulas that not only use great ingredients but are also backed by rigorous testing and improve women’s everyday health.”
That said, GNC and The Honest Company are looking to build upon the success of the initial launch with three products focusing on overall wellness and one for postpartum – to round out a 10-product assortment tailored to support wellbeing.
“After our initial partnership announcement earlier this year, we immediately noticed a significant and positive consumer response and as demand continued, it was only natural for our teams to strengthen our partnership,” said Honest Company’s Chief Executive Officer Nick Vlahos.
“The launch of these new products, alongside GNC, showcases our strong commitment to valuing and supporting women’s wellness needs. We’re confident our efforts will ultimately position us both for long-term success and continue to move our retail strategy forward.”
All products are available at GNC.com and in select stores.
