Macy’s has launched a third-party marketplace to provide its customers with an assortment of new brands, merchandise categories, and products from third-party merchants and brand partners.
The marketplace’s launch comes nearly a year after the company unveiled plans to launch its marketplace as part of its Polaris turnaround plan.
“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love,” said Matt Baer, chief digital and customer officer at Macy’s, Inc.
"Seamlessly integrated into Macy's digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products and more."
The launch of the marketplace is expected to help the company become more competitive against players such as Amazon, Walmart, and specialty retailers such as Best Buy and Kay Jewelers. Over the years, all these companies have scooped up customers and boosted market shares, while Macy’s chose to scale back its business in specific categories.
At the same time, the company runs the risk of counterfeiting and overwhelming its customers with surplus options — a problem that both Amazon and Walmart are dealing with today, RetailDive reported.
