The company’s homeware line, which is presently available in 32 markets, includes textile items and objects in subdued colors made using sustainable materials that draw inspiration from the Mediterranean culture and lifestyle. According to Mango, 80% of pieces in its homeware collection are made using sustainable materials, and nearly two-thirds are manufactured in European countries.
“Entering the United States homeware market is a significant step forward in our strategy to diversify our business and at the same time strengthen our international expansion plan in one of the most strategic markets for the company,” said Laura Vila, Mango’s home director.
Mango’s expansion into the new category follows other competing apparel brands that have successfully developed their own homeware lines. Zara, for example, draws close to $2 billion in annual revenue from its Zara Home business. Perhaps unsurprisingly, other players such as H&M — and now Mango — have also jumped into the market by launching their homeware products.
Overall, the value of the global homeware market is expected to reach $2 trillion by 2028, up from $1.3 trillion in 2020, as the increase in living standards and the rise in urbanized population is creating significant demand for homeware products.