Nordstrom has teamed up with home furnishing brand Parachute as part of its Pop-In@Nordstrom concept, putting the spotlight on select brands online and in physical store locations.
As part of the experience, several Parachute products such as bedding, robes, pillows, loungewear, towels, rugs, and quilts will be featured on Nordstrom’s website and nine of the company’s physical store locations, including two in Canada.
Some of the other brands that have been featured in the retailer’s concept store include Casper, Goop, and Warby Parker.
“We are excited to bring the world of Parachute to Nordstrom and introduce their cozy home essentials to our customers,” said Olivia Kim, Nordstrom’s vice president of Creative Projects and Home.
“Our goal is to help our customers look good and feel their best, and that includes their homes – we love that the brand is rooted in comfort, but also in style and design. We’re excited to bring the experience to life in stores and online, giving our customers the opportunity to transform their most personal and favorite spaces with some of our favorite Parachute pieces.”
The pop-up experience will help Parachute bolster its physical store presence as the company currently operates 20 stores across the U.S.
The new pop-up experience will also feature home improvement brands Courant, Hario Coffee, Penguin Random House, and Parachute.