Summersalt Unveils Inclusivity And Body Positivity Campaign

Words by Retail Bum

Summersalt Unveils Inclusivity And Body Positivity Campaign
Summersalt Unveils Inclusivity And Body Positivity Campaign
Female-powered and size-inclusive swimwear and apparel brand Summersalt has launched a new campaign challenging stereotypes and antiquated views regarding swimwear and who should be wearing it.

“This campaign embodies Summersalt’s mission in its entirety, and through this amazing group of accomplished women, we are striving to reach as many women as possible to inspire them to feel confident, proud, and accepting of their bodies,” said Summersalt CEO and co-founder Lori Coulter.

“We are thrilled to champion strong women innovators leading the way in their respective careers.”

The Every Body is a Summersalt Body campaign features twenty-seven models ranging from 18 to 63 years old, representing a diverse group of activists, entrepreneurs, and change-makers.

The Every Body is a Summersalt Body campaign features:

  • Nyakio Grieco – Nyakio Grieco is the founder of skincare brand, nyakio and co-founder of thirteen lune.
  • Lauren Scruggs Kennedy – Lauren Scruggs Kennedy is a best-selling author & founder of The Clean Sweep and LSK Foundation
  • Shavonda Gardner – Shavonda Gardner is an interior designer and founder of SG Style lifestyle blog.
  • Jenna Ushkowitz – Jenna Ushkowitz is a broadway and television actress and Tony Award Winning producer.
  • Kristina Zias – Kristina Zias is a model and co-founder of The Confident Collective.
  • Hunter McGrady – Hunter McGrady is a model, entrepreneur and co-host of The Model Citizen Podcast.
  • Michaela McGrady – Michaela McGrady is a model and co-host of The Model Citizen Podcast.
  • Chloe Bean – Chloe Bean is an influencer speaking to life with Alopecia and founder of Baldie Bean Beauty.
  • Elizabeth Holmes – Elizabeth Holmes is a writer and New York Times best-selling author of “HRH: So Many Thoughts on Royal Style”
  • Ilona Maher – Ilona Maher is an Olympian, rugby player, and a registered nurse.
  • Lilliana Vazquez – Lilliana Vazquez is an award-winning journalist, style expert, producer, and founder of the LV Guide.
  • Amy Purdy – Amy Purdy is a Paralympic snowboard medalist, New York Times best-selling author, motivational speaker, and the founder of Adaptive Action Sports.
  • Dr. Rita V. Linkner – Dr. Rita V. Linkner is a NYC Board-certified Dermatologist and founder of RVL Skincare, PC.
  • Lily D. Moore – Lily D. Moore is a model, actress, and Special Olympics Ambassador.
  • Joanne Molinaro – Joanne Molinaro is a trial lawyer and founder of The Korean Vegan.
  • Indigenous Baddie/ Michelle Chubb – Michelle Chubb, aka Indigenous Baddie, is a TikTok influencer that speaks to indigenous life.
  • Candace Bushnell – Candace Bushnell is the best-selling novelist of ten books, including “Lipstick Jungle,” “The Carrie Diaries,” & “Sex and the City.”
  • Alexandra O’Neill – Alexandra O’Neill is a fashion designer and founder of fashion brand, Markarian.
  • Nicolette Mason – Nicolette Mason is a creative consultant and strategist, fashion writer, and influencer.
  • Colleen Werner – Colleen Werner is a National Certified Counselor, a yoga teacher, and a ballet and contemporary dancer.
  • Eli Erlick – Eli Erlick is an award-winning writer, speaker, activist, and organizer, as well as the co-founder of Trans Student Educational Resources.
  • Betnijah Laney – Betnijah Laney is a star guard for the New York Liberty and 2021 WNBA All-Star.
  • Brynja McGrady – Brynja McGrady is the founder of Miracle Hydrate LLC skincare, a residential interior designer, and a former model and actress.
  • Pamela Tick – Pamela Tick is a DJ, model, and creative entrepreneur.
  • Liv Lo – Liv Lo is the founder of FitSphere, a double certified yoga instructor, breathwork facilitator, and currently training to become a lactation consultant.
  • Latoya Shauntay Snell – Latoya Shauntay Snell is a multi-sport endurance athlete and founder of Running Fat Chef.
  • Maia Knight – Maia Knight is a TikTok Content Creator and single mother of identical twin girls.

The campaign has been officially launched via TV, national print, paid digital, catalog, and social. It was shot by photographer and director Paola Kudacki and director of photography Tommy Agriodimas in both Los Angeles and New York.

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