Target has announced the launch of its new storage and home organization private label called Brightroom.
The label, which offers more than 450 products, has been designed to offer an affordable solution to shoppers, with most pieces in the collection selling for $25 or less. It includes under-sink storage, utility carts and decorative storage items that complement other pieces in the collection, allowing consumers to add additional storage over time.
The products in the collection also come in unique packaging that displays callouts to help consumers assemble the products.
“We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead,” Samara Tuchband, senior vice president of merchandising and home at Target, said in a statement.
Consumers can buy Brightroom products in Target stores, on its website, or choose to have it delivered the same day using Target’s Shipt service.
Brightroom is part of a growing portfolio of private label Target brands. In August, Target launched a new line of pet food called Kindfull in an effort to capture a larger share of the lucrative $44 billion U.S. pet food market. The product line, which was a year in the making, offers more than 50 items, ranging from wet and dry food to treats and toppers for cats and dogs, at affordable rates.