Target is looking to give shoppers more reasons to visit its physical store locations with the launch of new omnichannel offerings.
The retailer announced Wednesday that it would start offering curbside pickup and return options and enabling customers to pick up Starbucks coffee without leaving their cars at select locations in fall 2022. While it remains unclear as to how many Target locations will initially support these services, the retailer has plans to gradually scale the program nationwide.
The launch of the program is in tune with consumers’ evolving shopping needs. Over the course of the last two years, more consumers have been gravitating toward digital-first and contactless options such as curbside pickup. Offering such options has been a key growth driver for Target, which has been making efforts to make it easier for consumers to shop and pay seamlessly. As a result, target’s same-delivery service, Shipt, saw its business grow by 60% in Q3. That growth came on top of a 200% increase in its usage a year ago.
“Ongoing investments in our same-day services have built trust and relevance with our guests while meeting their needs — no matter how they choose to shop,” said Mark Schindele, Target’s chief stores officer.
Target noted that the expansion of its curbside pickup and returns program and Starbucks ordering options was in response to its customers’ demands.