Walmart has announced the launch of its beta creator program, Walmart Creator, which allows influencers and social media creators to monetize the promotion of the company’s products.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, chief marketing officer at Walmart U.S.
"This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart."
The program gives creators access to “tens of thousands of products” with a chance to make commissions on sales they refer. Additionally, it gives creators access to performance data to help grow their community and following. There is no cap on the amount promoters can earn.
Walmart Creator also offers up product recommendations based on interests and affinities. To earn commissions, creators can share product links on any social platform or group.
The retail giant’s launch of its creator fund is part of its effort to ramp up holiday sales. Walmart noted that the program puts creators in a “strong position to earn while also continuing to evolve and optimize the platform before launching fully in 2023.”
“I’m so excited to work with Walmart on the new Creator Program – I’m passionate about accessibility and educating and empowering others – and this is both of those things wrapped into one,” said DevanOnDeck, a TikTok influencer with 3.8 million followers. “I’m super pumped to be a part of this, and I’m looking forward to creating together.”
Creators can get started by applying for beta access at WalmartCreator.com.
