Creator-Guided Shopping Platform LTK Appoints First Chief People Officer

Creator-Guided Shopping Platform LTK Appoints First Chief People Officer

Creator-Guided Shopping Platform LTK Appoints First Chief People Officer
Creator-Guided Shopping Platform LTK Appoints First Chief People Officer
Retail Bum

Retail Bum

Retail Bum

Retail Bum

Creator-guided shopping platform LTK has appointed Patricia Gonzales as its first chief people officer (CPO).

The appointment is part of LTK’s investment in expanding its teams across the U.S. and internationally by more than 60% in less than a year.

“We’ve invested in growing our teams at a remarkable pace to accelerate our mission and take our platform and experiences to the next level for creators, brands and shoppers,” said Baxter Box, co-founder and CEO of LTK.

"Now is the time to further invest our world-class talent and ensure we are making LTK the best place to work. Patricia's experience in creating engaging workplaces will be incredibly valuable in helping us harness the strength of our team to achieve our long-term goals."

As CPO, Gonzales will oversee all people operations, unite teams and advance the organization’s appeal as an employer.

Prior to joining LTK, Gonzales was a founding HR hire at Acorns. During her time there, Gonzales was recognized for her efforts in building a company culture focused on values, growth and talent development. Additionally, Gonzales is credited with growing the organization while continuing to adapt and evolve the employment brand for the future. Before joining Acorns, Gonzales held multiple roles at Experian, including overseeing HR operations.

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