Pinterest has announced the launch of a new Creator Fund that will seek to support under-represented creators in the U.K.
The fund will focus on supporting artists from marginalized communities, including Asian, Black, and Indigenous people, those with disabilities, as well as those that identify as LGBTQIA+.
The fund’s launch in the U.K. comes nearly a year after the social media app unveiled a similar fund in the U.S. last year.
“At Pinterest, we’re committed to elevating creators from underrepresented communities and building a positive and inspiring place for their content to be discovered and celebrated,” said Hannah Ngakane, strategic partner manager at Pinterest.
“Through our Creator Fund, we’re able to assist talent financially and educationally and provide a clear path for creators to access the tools and resources they need to succeed.”
The first batch of applicants being considered for the fund are content creators that focus on LGBTQIA+ beauty and fashion. Those who succeed will be invited to join a five-week program that will give them access to events and educational sessions, focusing on building, monetizing opportunities, and creating engaging content. They will also receive a cash grant of £20,000, along with equipment and other things.
The fund is accepting applications until June 19, 2022.