Pinterest has launched a new set of tools to help advertisers get deeper insights into their audiences’ pinning and planning behaviors and, in turn, make more informed decisions around targeting and creative content creation.
“Pinterest is uniquely positioned at the intersection of discovery and commerce, where inspiration meets intent,” said Bill Watkins, chief revenue officer at Pinterest.
Features included in the new Pinterest Trends tool include the ability to view what is trending with advertiser-engaged users and followers in the last 90 days, the ability to filter by age, topic, time, and place, as well as the ability to view seasonal trends to help advertisers better align content and marketing calendars.
According to Pinterest, Ally Financial tapped into the social platform’s offering to inform its creative and audience strategy. As a result, the company saw 33% more efficient CPMs and 56% more efficient CPiA than other paid social channels.
The move to launch such tools is part of the brand’s effort to offer a more cohesive journey to advertisers from the start of the campaign lifecycle to post-campaign reporting and help them win big this holiday season and beyond.
Additionally, Pinterest is now offering advertisers a comprehensive view of campaign performance by allowing them to measure the actions of their audiences on their website through its new API for Conversions. The company is touting its API as a secure and reliable way for advertisers to connect their data to Pinterest, allowing for better targeting and measurement.
The expanded Pinterest Trends tool is now available.
Photo credit: Pinterest