TikTok is doubling down on its social commerce ambitions with plans to build its logistics and fulfillment infrastructure, recent TikTok job postings on LinkedIn and other hiring platforms reveal.
The move follows a year of rapid growth for the China-based social media company, which saw its revenue climb by 80% to $61.7 billion in 2021. So it perhaps comes as no surprise that the company is betting on building its fulfillment network to offer a better eCommerce experience to its users.
“By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” the company said in a job posting.
In another job posting, the company noted that it is looking for someone who can help build a “new fulfillment service from scratch” and be “responsible for the business development of fulfillment service of TikTok eCommerce logistics in the US.”
Many of these open positions are based in Seattle, which is home to Amazon’s first headquarter.
While a TikTok spokesperson turned down CNN’s request for a comment, they noted that the company is “focused on providing a valuable shopping experience in countries where TikTok Shop is currently offered across Southeast Asia and the UK, which includes providing merchants with a range of product features and delivery options.”