TikTok has launched a multi-channel educational program called Follow Me to help small and medium-sized businesses (SMBs) create connections, engage with the platform’s massive audience base and drive favorable results for their brands.
The six-week-long program aims to provide SMBs with the resources they need to get started on TikTok and take their businesses to the next level.
The move to launch the program comes as many entrepreneurs are today turning to TikTok to grow their businesses, with 81% finding TikTok to be a fun platform and 73% saying it is easy to use, according to recent findings from a Hello Alice report.
“We’ve heard from countless small businesses that TikTok has helped them launch or build their business — and some have told us that TikTok helped them survive the darkest days of the pandemic. In part, this success seems to stem from the fact that small businesses feel “at home” on TikTok and are enjoying the experience,” said Sujatha Mamidibathula, Head of SMB, North America at TikTok, in a blog post.
“We created the Follow Me experience to empower more small businesses to dive into TikTok so that they can also share their story with the TikTok community and reach their goals.”
As part of the program, TikTok’s Small Business Ambassadors, Cassie Sorensen, owner and founder of Tassel Amor, and Jacob Zander, owner and founder of Feel Your Soul, will share their TikTok journeys and provide tips on how to best tap into the power of community and entertainment to drive real business results.
Additionally, the program will offer up different learning opportunities based on visitor goals and a six-week email series outlining the best practices for running their first-ever TikTok campaign and how to integrate their brand’s story into their videos.