Twitter Tests Product Drops Feature For Merchants

Twitter is rolling out a product drops feature that will enable merchants to update their followers on upcoming product launches and help users beat out other shoppers when buying products.

The feature allows users to tap a “Remind Me” button at the bottom of a merchant’s Tweet that talks about an upcoming launch. On launch day, they can expect to get an in-app notification 15 minutes before and at the time of the product drop, which will point them to a “Shop on website” button to purchase the item on the merchant’s website.

Users can also click on a merchant’s tweet to access a product details page where they can learn about the price, description of the product, its price, as well as a clickable hashtag that will show them what other shoppers on Twitter are saying about the product.

For the time being, the feature is only being made available to U.S. shoppers that use Twitter in English on an iOS device. The social media platform is currently testing the feature with select partners, including @Dior, @Fossil x @JeffStaple, @HomeDepot, @LEGO_Group, and @unionlosangeles.

Some of the other shopping features that Twitter currently offers include Shop Spotlight, Live Shopping, and Twitter Shops.