The company has debuted a new look and feel, featuring a neutral color palette, new textures, modern fonts, and a clean, minimalistic monogram design as part of the rebrand.
The effort aims to enable customers to explore and easily access a curated selection of fragrances, including those from top designer names and niche and indie brands.
“By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance,” said Mariya Nurislamova, CEO of Scentbird.
“Today, we’re proud to not only unveil a modernized brand identity, but a renewed focus on our loyal customer base, growing list of brand partners, and the data-driven technology that has been pivotal to Scentbird’s success.”
Brands who partner with Scentbird are given access to a branded landing page, inclusion in Scentbird’s new arrival emails to its fragrance community, placement in its branded Instagram posts, as well as other marketing opportunities that can help them tap into the subscription service’s targeted community.
Since 2021, Scentbird has added over 200 fragrance partners to its roster, including Creed, Sisley, Heretic, Veronique Gabai, Commodity, Hermetica and The Harmonist. The company also recently expanded into Canada and has plans to continue growth in other international markets.
In addition to the rebrand, Scentbird will begin offering candles as part of the subscription service and add new scent partners, including Memo Paris, Floris London, Floral Street, and Malin & Goetz, to its current 600+ fragrance line-up.