The new retail partnerships come a year after the sustainability-focused brand launched its products in Target stores. Since then, the brand has more than doubled its product assortment at Target stores and on Target’s website.
“Grove Co.’s substantial retail expansion is a testament to the evolving consumer products landscape, where consumers are demanding more sustainable options, and to the strong results we’ve had over the past year,” said Stuart Landesberg, co-founder and chief executive officer of Grove Collaborative, in a statement.
The company noted that it partnered with Kohl’s, Meijer, and Giant Eagle because of its interest in sustainability and environmental responsibility. Giant Eagle, for one, is pursuing a target of eliminating single-use plastic from its operations by 2025. Meanwhile, Meijer focuses on reducing food waste, carbon emissions, and landfill waste. And Kohl’s has implemented several policies relating to climate change, waste, and sustainable sourcing.
The partnerships with the three brands aim to give consumers access to environment-friendly products while reducing plastic waste. It is estimated that more than 250 billion pounds of plastic packaging is created every year, but only 9% of it is recycled, no matter how much consumers put into the recycle bins.
