Before joining ThredUp, Sadler worked as the chief marketing officer for fashion eTailer Lulus. She has also previously held various marketing leadership roles at MAC Cosmetics and cofounded Retold Recycling, a subscription-based clothing clean-out service.
Sadler’s appointment comes at a time when the platform is seeking to attract a younger customer base that is more environmentally conscious through various new marketing campaigns. For example, one of the company’s recent campaigns was focused on raising awareness around single-use fashion waste. Meanwhile, another campaign focused on helping consumers dress responsibly during weddings and music festivals — both of which are the most wasteful events of the year, according to ThredUp.
“ThredUp has made great strides towards our mission of inspiring a new generation of consumers to think secondhand first. As we continue to shift consumer preference from new to used, it’s imperative that we make shopping secondhand as easy as possible and provide a delightful experience for the next generation of thrifters,” said ThredUp President Anthony Marino. “Resale is taking hold of the modern shopper, and Noelle’s expertise will help enhance the customer experience and in turn fuel growth among young buyers.”
Sadler will be reporting directly to Marino.