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Tommy Hilfiger Launches Recommerce Platform

Tommy Hilfiger Launches Recommerce Platform

Tommy Hilfiger Launches Recommerce Platform

Tommy Hilfiger has entered into a six-month partnership with My Wardrobe HQ for the launch of its first recommerce platform in the U.K.

The pilot project, which is set to go live on June 16, will allow shoppers to rent or buy womenswear, footwear and accessories from the brand’s current and previous seasons. Its launch is aimed at helping the company attain its goal of running a more sustainable operation and building a future of circular fashion.

“We know and believe that the future of fashion is circular, and our partnership with My Wardrobe HQ is another meaningful step in exploring circular business models,” said Esther Verburg, executive vice president of sustainable business and innovation at Tommy Hilfiger Global and PVH Europe.

“We are excited to challenge the status quo and offer our customers a new opportunity to enjoy classic American cool style, in a way other than buying new.”

From its six-month test run, Tommy Hilfiger is hoping to gain insights into the needs of shoppers and how recommerce could fit into the company’s future strategy.

The company’s offering on My Wardrobe HQ will offer a curated selection of products for “diverse occasions.” The company will offer products in sizes ranging up to UK22 for both rental and sale, FashionUnited reported.

“My Wardrobe HQ currently works with 200 brands directly offering rental and resale solutions,” said Sacha Newall, co-founder, and chief executive of My Wardrobe HQ. The B2B arm of the business has a pipeline of launches for 2022 and 2023, where the company will service tech and logistics for third-party brands on a white-label basis.

“It is a huge honor to add Tommy Hilfiger to the portfolio. Tommy Hilfiger have always been pioneers of sustainability in fashion and we count ourselves very fortunate to have been chosen as their launch partner for this exciting project.”

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