Zara is expanding into the resale market with plans to roll out a pre-owned section online and in physical stores in the U.K.
In addition, the company will be offering repair services online and in physical stores, enabling customers to get their Zara garments from any prior seasons repaired.
The new service builds on Zara’s existing donation offering, which allows customers to donate clothes to the Red Cross for recycling and reuse through donation bins.
“We are asking them to find trustable channels for the garments they can’t use, but nothing goes to landfill,” Zara’s Head of Sustainability Paula Ampuero told WWD.
Ampuero pointed to the lack of scalable textile recycling facilities, which makes it difficult to recycle apparel and makes it difficult to divert used clothes away from landfills.
“I don’t want to say waste because for us on the sustainability team, we always try to see garment waste as a new resource, but it’s a huge challenge for the industry to transform a post-consumer waste garment into a new garment,” she said. “Normally, they resell it to other industries for use in industrial fabrics.”