The Apple Watch Pro will feature several new and improved features, such as a bigger display, a more shatter-resistant screen, higher battery life, and possibly a titanium-based cladding. It will allow users to better track intense workout activities such as hiking and swimming, according to Bloomberg’s Mark Gurman.
“Given that the rugged Apple Watch, codenamed N199 inside the company, will apply to extreme sports enthusiasts and consumers who typically spring for Apple’s pro offerings, I think the company will probably go with the Apple Watch Pro name and marketing,” said Gurman.
“Apple has already been touting the durability of the current watches, so it’s clearly a selling point that it believes clicks with consumers.”
According to Gurman, the new Apple Watch model will cost somewhere between $900 to $999, given the larger screen display and use of high-end materials. Meanwhile, the new Apple Watch SE will sell for $279 and replace the current model.
Apple’s decision to develop a Pro version of its Apple Watch would make sense as the brand has been struggling to sustain iPhone sales and has been focusing on other products such as AirPods and subscriptions to sustain sales. The company already dominates the smartwatch market, having sold 43 million watches in 2020 alone.