Net-a-Porter To Sell Lab Grown Diamonds

Words by Retail Bum

Net-a-Porter To Sell Lab Grown Diamonds
Net-a-Porter To Sell Lab Grown Diamonds
Net-a-Porter has teamed up with traceable fine jewelry brand Kimai to sell lab-grown diamonds on its website for the first time.

Kimai offers traceable fine jewelry using lab-grown diamonds that are produced using solar energy. The brand has previously been worn by actress Emma Watson and the Duchess of Sussex, Meghan Markle.

“Having the support and seal of approval from a global retailer and early adopter like Net-a-Porter shows that the demand for lab-grown diamonds is ever-increasing,” said Jessica Warch, who co-founded Kimai with Sidney Neuhaus.

Kimai’s best-selling pieces are being made available on Net-a-Porter starting May 27, according to FashionUnited. The collection will include diamond stud piercings, necklaces, and stackable rings, ranging from $255 to $1,995.

“We are thrilled to launch Antwerp made fine jewelry brand, Kimai, at Net-a-Porter. Jessica and Sidney have channeled their families’ heritage in the fine jewelry industry into a modern yet timeless brand,” said Lea Cranfield, chief buying and merchandising officer at Net-a-Porter.

“The dainty pieces are perfect for layering and will add everlasting appeal to everyday jewelry wardrobes.”

Net-a-Porter’s move to offer lab-grown diamonds on its platform comes at a time when consumers are increasingly gravitating toward shopping for bigger stones that cost a whole lot less money. This shift in attitude has resulted in a sharp decline in demand for naturally-occurring diamonds. According to Bain & Company and Antwerp World Diamond Center’s Global Diamond Report, the value of global diamond jewelry declined from $80 billion in 2018 to $64 billion in 2020.

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