Perfect Corp. Wants To Help Jewelry Brands Reduce Returns, Launches Tool for Finger and Wrist Measurements

Words by Retail Bum

Perfect Corp. Introduces Tool for Finger and Wrist Measurements
Perfect Corp. Introduces Tool for Finger and Wrist Measurements

Perfect Corp. has developed a new virtual hand-sizing technology to help jewelry brands reduce their volume of returns.

The new tools allow users to visualize accessories such as rings, bracelets and watches, enabling them to find the most suitable products without having to go through the hassle of ordering and returning products.

“We are excited to debut the latest technology in hand sizing for fingers and wrists as a way to further enhance the consumer shopping experience for jewelry purchase journey,” said Perfect Corp. CEO and founder Alice Chang in a statement. “By empowering consumers with a fast and convenient tool to find their finger and wrist size, we are able to help them make more confident purchase decisions, building on a more satisfying customer experience.”

The company’s rollout of new tools comes at a time when various brands are hopping on the virtual try-on trend. For instance, in 2020, the jewelry brand Kendra Scott introduced a virtual try-on tool that enables customers to try jewelry using the Safari web browser on their iPhones. 

And last year, Sally Hansen utilized Perfect Corp.’s technology to allow shoppers to try different nail polish colors from the brand’s collection.

In a similar vein, in December 2020, Snap incorporated Perfect Corp.’s beauty testing tool into Snapchat. This integration enabled users to virtually try on products and make purchases directly through brands’ shoppable lenses. Since then, the social network has partnered with notable brands such as American Eagle, Gucci, and Adidas to develop augmented reality (AR) experiences.

Brands, retailers and players in the tech space have been investing actively in AR as younger shoppers continue to show an appetite for using the technology to improve their shopping experiences. According to Snap, 92% of Gen Z shoppers want to utilize AR tools for online shopping, and 80% felt increased confidence in their purchases after leveraging AR tools.

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