R.e.m. beauty, the acclaimed beauty brand established by the Grammy-winning singer and actress Ariana Grande, has revealed a strategic investment led by Sandbridge Capital.
“This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression and makeup into reality and watching r.e.m. beauty find its wings, especially now during this new era for the brand. I’m thrilled to have these amazing partners join us at this time, supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products. This next chapter could not be more exciting, and I can’t wait for everyone to see what is yet to come,” said Ariana Grande, founder of r.e.m. beauty.
The investment signifies an exciting prospect for maximizing the global potential of r.e.m. beauty, as it will support ongoing product innovation, talent recruitment, and expansion into new regions to meet the brand’s growing worldwide demand.
“r.e.m. beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana’s compelling mission-driven brand vision,” said Ken Suslow, Sandbridge Capital founder and managing partner. “We are thrilled to come together with Ariana and her stellar r.e.m. team in support of the brand’s strong growth trajectory through our global industry network and brand-building expertise.”
In addition to Sandbridge Capital’s involvement, the investment includes contributions from Strand Equity and longstanding partners of Grande, such as HYBE America, Live Nation Entertainment, and Universal Music Group.
Established in 2021, r.e.m. beauty is a brand that offers an extensive selection of clean, vegan, and cruelty-free color cosmetics, treatment solutions, and complexion products.
Recently, the brand obtained PETA certification, further reinforcing its commitment to ethical practices. The move garnered praise from consumers and the editorial community, resulting in its products selling out multiple times.
R.e.m. beauty’s products are available on its official website, rembeauty.com and at ULTA Beauty stores in the United States. They can also be bought at Sephora stores across Europe and at Selfridges in the U.K.
Sandbridge Capital is a private investment firm dedicated to investing in high-growth global consumer brands. Their portfolio includes renowned brands such as ILIA, Youth to the People, Thom Browne, Peach & Lily, U Beauty, Farfetch, and Rossignol.
Photo credit: r.e.m. beauty
