Aveda Secures B Corp Certification

Words by Retail Bum

Aveda Corporation Announces B Corp Certification
Aveda Corporation Announces B Corp Certification

Cosmetics company Aveda has become a Certified B Corporation, a recognition that solidifies its mission and commitment to becoming socially and environmentally responsible.

“A pioneer in sustainability since the founding of Aveda in 1978, achieving B Corp Certification affirms, through an incredibly rigorous process, that Aveda adheres to the highest levels of social and environmental performance,” said Melissa Chelminiak, director of mission partnerships and engagement at Aveda.

“Aveda is proud to join a community of like-minded organizations who are driving a global movement of business as a force for good.”

With its B Corp Certification under its belt, Aveda is looking to continue its commitment to maintaining accountability and transparency throughout its mission-driven business.

To obtain the certification, the company underwent a rigorous and extensive review of its environmental and social practices and policies and was assessed across five pillars:

  • Governance
  • Workers
  • Community
  • Environment
  • Customers

The brand received an overall impact score of 89.6, far exceeding the 50.9 average score of companies undergoing the assessment.

“Aveda has a sterling reputation for its decades-long commitment to maintaining a purpose-led business and I am thrilled to welcome the brand to our community of over 5,000 B Corps around the world,” said Lindsey Wilson, associate director of community growth at B Lab, the non-profit that facilitated Aveda’s certification. “The rigorous and extensive B Corp process takes into careful consideration a company’s impact on people and planet. I congratulate Aveda Corporation on its certification and look forward to supporting the brand on its continued mission to care for the world we live in.”

Photo credit: Aveda

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