Supplemental brand GHOST has teamed up with cinnamon roll bakery Cinnabon to give consumers a taste of nostalgia with the launch of GHOST WHEY and GHOST VEGAN protein powder, which features Cinnabon’s signature Makara cinnamon taste.
The move to collaborate with Cinnabon follows GHOST’s mission to make supplements more approachable while still offering high protein content.
“We are always looking for unique and relevant ways to bring our guests the signature flavors of our World Famous Cinnamon Rolls,” said Dave Mikita, president of international and retail channels at Focus Brands.
GHOST WHEY is noted to have 25 grams of protein per serving and combines a premium 100% whey protein blend with natural digestive enzymes.
GHOST VEGAN, on the other hand, features 20 grams of vegan protein per serving and is made using a blend of pea protein concentrate, organic pumpkin protein, and watermelon seed protein.
“Every recipe has a secret ingredient that pulls everything together, and this collaboration is centered on authenticity,” said Dan Lourenco, co-founder and CEO of GHOST. “GHOST is proud to team up with Cinnabon to create a product that emulates the classic taste of a sweet, cinnamon-spiced cinnamon roll. We are continuing to make sports nutrition approachable by creating protein powders that taste exactly like iconic products we know and love.”
Both protein powders are suitable for a simple shake and can be added to any baked goods like pancakes, muffins, and waffles for a protein boost.
The products are available on the GHOST website and will become available online and in-store at GNC for $49.99 starting March 23, 2023.
Photo credit: GHOST