Peloton has appointed former Twitter executive Dalana Brand as its chief people officer.
The move to appoint Brand follows the fitness company’s efforts to return to profitability and build out its leadership team buildout —something CEO Barry McCarthy has been working on for a year.
“Talent density has been a top priority for me at Peloton. Dalana’s addition is the culmination of that strategy, rounding out and completing the leadership team,” said McCarthy. “As we continue Peloton’s transformation and pivot to growth, her vision and leadership will be critical to our success.”
Before Peloton, Brand served as the chief people and diversity officer at Twitter but resigned in November 2022, just days after Elon Musk purchased the platform for $44 billion.
Upon the acquisition, Musk inserted himself as the new head chief, letting go of CEO Parag Agrawal, in addition to finance chief Ned Segal, and Twitter’s head of legal, policy, trust and safety, Vijaya Gadde.
At Peloton, Brand is expected to seek and retain talent, attract new hires and boost morale. Her role will be pivotal as the company has so far laid off more than half of its staff.
Brand’s appointment follows another strategic hire – Leslie Berland, also a former Twitter exec, who has taken on the role of chief marketing officer. At Peloton, Berland is responsible for leading Peloton’s membership, marketing and global communications.