Lady Gaga is planning to launch her makeup brand, Haus Labs, in the U.K. through an exclusive partnership with Sephora.
“I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the U.K. through a place that has inspired me for years, Sephora,” Gaga said in a statement. “At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup.”
The brand will initially be available at Sephora’s new Westfield White City store in London and on Sephora’s U.K. website starting June 6, 2023. Customers will be able to shop for nine different products that have been developed for a spectrum of skin colors, including 51 shades of the Triclone Skintech Foundation, which have fast become popular on TikTok, garnering more than 9 billion views.
“We are very excited to launch Haus Labs by Lady Gaga exclusively in the U.K. market,” said Sylvie Moreau, president of Sephora Europe and the Middle East. “At Sephora, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of Haus Labs and thrilled to experience the brand’s game-changing formulas.”
To mark the launch of the product line in the U.K., Haus Labs Global Artistry Director Sarah Tanno will be hosting a makeup tutorial during an event at the Sephora Westfield store.
Photo credit: Haus Labs