Makeup brand Patrick Ta Beauty has hired former Estée Lauder executive Kimberly Villatoro as its new top boss.
“I have long admired Patrick Ta’s artistry and the truly innovative and disruptive launch of his beauty brand in 2019. Patrick Ta Beauty brings next-generation artistry together with an exquisite, luxe brand experience, truly unmatched in the industry,” said Villatoro.
Villatoro previously worked in marketing leadership positions for several globally recognized brands, including Barbie® doll. She most recently worked as the vice president and general manager of Smashbox and Glamglow in North America.
“From the beginning, Patrick Ta Beauty was built with the support of all the women in my life. Kimberly’s vision for growth and brand positioning is completely aligned with mine,” said Ta.
Patrick Ta Beauty was founded in 2019 by makeup artists Patrick Ta in collaboration with product specialist Rima Minasyan and entrepreneur Avo Minasyan. Since its launch, the brand has continued to make strides in establishing itself as a premium makeup brand.
In October 2022, the brand secured a minority investment from Stride Consumer Partners, a growth equity investment firm. Later in November, the company hired former L’Oreal executive Paul Parikh as its chief operating officer.
Photo credit: Patrick Ta