Skincare brand Selfless by Hyram is making its way back on retail shelves, this time with big-box retailer Target.
“Target has always been a retailer I’ve admired and encouraged my audience to shop for their beauty products,” said Hyram Yarbro, the brand’s founder. “I am absolutely thrilled that Selfless by Hyram products will be available at Target and continue to give people the opportunity to change the world just by doing their skincare routine.”
Selfless by Hyram will become available at over 750 locations beginning February 5, 2023, and will also be available at more accessible price points, ranging from $13 to $24.
The move to partner with Target follows Sephora’s recent decision to pull the plug on Item Beauty, which TikTok star Addison Rae founded, and Selfless by Hyram.
According to Business Insider, Sephora decided to end its relationship because its customers struggled to connect with the two brands, which yielded mixed results over the years.
Since November 2021, both brands have continued to lose followers, with Item Beauty seeing its numbers decline from 355,000 Instagram followers to 333,000 and the number of Selfless Instagram followers declining from 196,000 to 169,000 during the same time.
Photo credit: Selfless by Hyram