Sun-Kissed Deal: Kao’s Acquisition of Bondi Sands

Words by Retail Bum

Sun-Kissed Deal: Kao's Acquisition of Bondi Sands
Sun-Kissed Deal: Kao's Acquisition of Bondi Sands

Kao, the Japanese consumer goods company, has acquired Melbourne-based company Bondi Sands, which is known for its range of self-tanning, suncare, skincare, and body products.

Under the agreement, Kao Corporation’s wholly owned overseas subsidiaries, namely Kao Australia Pty. Limited and Kao USA Inc., will acquire the Bondi Sands brand through Bondi Sands Australia Pty Ltd and other affiliated Bondi Sands companies for an undisclosed sum.

Bondi Sands suncare products are today available in over 32 countries, including Australia, the U.S., and the U.K., where it is a top self-tanning brand.

Best known for its U.V. care products in the Japanese market, Kao has identified skincare as a pivotal driver in its mid-term growth strategy for expanding its global reach, particularly focusing on the sunscreen and self-tanning market.

The company sees its acquisition of Bondi Sands as an opportunity to put greater focus on the skin protection category and better help consumers protect their skin from external environmental factors.

“The integration of Kao’s renowned scientific and technological resources into our operations is an unparalleled opportunity that will significantly contribute to the exponential growth of our brand, empowering us to further expand our product offerings and advance our research and development initiatives. With this partnership, we can now confidently explore untapped markets, reach more customers around the world, and continue to fulfill our company mission,” said Shaun Wilson, co-founder and chief executive officer of Bondi Sands, in a statement.

Kao Corporation boasts a robust portfolio comprising more than 20 prominent brands, such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown.

Photo credit: Bondi Sands

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