Personalizing the shopping and checkout experience has become key to eCommerce success, with more than half of online shoppers abandoning their shopping carts before completing their purchase.
Unfortunately, due to complexity and cost reasons, retailers have far too long ignored the need to optimize their checkout experiences. That is a problem checkout solution provider Bold Commerce is seeking to solve with its latest partnership with PayPal.
The two companies are offering a pre-integrated solution that allows retailers to embed their checkout capabilities across blogs, social channels, and even QR codes on packaging. In addition, the solution extends access to a variety of payment methods, including PayPal, Venmo, PayPal Pay Later, debit and credit, and other local payment options.
“Payment choice and flexibility have always been a critical part of a successful commerce experience-but it’s only one part of the equation. Retailers today need to also offer a tailored checkout experience to help drive increased conversion,” said David Bruce, vice president, global head of channel partnerships at PayPal.
The solution’s ability to increase the number of shoppable touchpoints for brands and retailers impacts their ability to generate more revenue while extending a seamless shopping experience.
“The checkout experience needs to extend to everywhere shoppers are today, which also means that a full range of payment options need to be available to shoppers wherever they are,” said Yvan Boisjoli, co-founder of Bold Commerce. “Through this new integration, we’re making it easy and accessible to power checkout anywhere, with any payment method. We’re looking forward to working with PayPal as they make this move into headless commerce.”